We are a family owned and operate business. Stefanie runs the Outdoor Store, with help from the kids. Jimmy is usually busy out on the water or ice as Jimmy Riggin' Fishing Charters, or catching bait for the shop. We aim to always have live bait in stock. At Rotten Ronnie's we sell what you need while in Long Point. We carry a wide selection of baits and lures to land you the catch of the day. If you are heading to the beach don't forget to stop here and pick up a new toy to entertain the kiddies! Having a campfire? We carry top of the line Rome Camp Cookware! See you next time you're at the lake.